Italian home fragrance diffuser maker Culti Milano has undergone a change of control, becoming part of Emosia Group.WHO: Culti Milano was founded in 1990 by interior designer Alessandro Agrati, who launched the brand’s signature glass flacons with wooden stick diffusers. The product gained immediate success and remains one of Culti Milano’s bestsellers. Spray fragrances, scented candles, perfumed sachets for closets and drawers and liquid hand soaps and creams were progressively added to complete the range.Emosia Group operates in nearly 70 countries, with over 9,000 stores and a turnover exceeding €110 million, of which approximately half is generated abroad. Through brands such as Maison Berger Paris, My Jolie Candle, and Ambiances Devineau, the group combines industrial expertise, innovation, and a strong international focus.WHY: The acquisition of Culti Milano further strengthens Emosia's positioning in the premium segment, integrating a brand recognised for its olfactory excellence, quality raw materials, and distinctive design identity.IN THEIR OWN WORDS: "Joining Emosia Group represents an extraordinary opportunity for Culti Milano," commented Pierpaolo Manes, CEO of Culti Milano. "Together, we will be able to bring the excellence of our style to new markets, continuing to innovate and inspire our customers.""The sale completes the execution of KME's strategy to concentrate its industrial holding activities on the management of KME SE, which is focused on the laminates sector, and makes a significant contribution to available financial resources," the press release states.DETAILS:KME Group sold its 77.